“NAME THE CACTUS” CONTEST RETURNS FOR SECOND SEASON

A Little Creativity Wins Free Vacation at Luxurious Boulders Resort

CAREFREE, Ariz. (April 7, 2009). If the funny-looking cactus that blanket the Arizona desert remind you of a famous person, a favorite animal or even a neighbor, you have a new opportunity to give them a name and meet them in person. Just one look at the six distinctive cacti at www.theboulders.com and you may be inspired to find the perfect name and win a fabulous trip to The Boulders Resort.

The Boulders Resort & Golden Door Spa, an extraordinary desert hideaway in Scottsdale, Arizona, invite Web site visitors to name one, two or all of the cacti pictured on the website. Winners with the most creative and original monikers will receive a vacation to this compelling resort and destination. Contestants are asked to go to www.theboulders.com or www.aaaaz.com/boulders and submit the most creative names for the six cacti. Judges will pick six winners who will receive vacation getaways that include a $500 travel voucher on Southwest Airlines, two night deluxe accommodations, breakfast for two daily and (2) rounds of golf for two people. The contest runs from April 7 -June 1, 2009.

“Due to the tremendous interest we received last year, we plan to offer the contest every summer,” said Managing Director Michael Hoffmann. “It was designed to give some “personality” to the desert cacti that reside on the resort’s 1,300 acres. Last year, we made customized signs with the winning names and they are now permanently displayed in front of each cactus. The contest also inspired our new Desert Photo Safari where our guests capture their own up-close-and-personal photos with the desert animals and plant life.”

The “Name The Cactus” contest is sponsored by AAA Arizona, the Scottsdale Convention & Visitors Bureau and Southwest Airlines.

About The Boulders

An exclusive desert hideaway, The Boulders features 160 guest casitas and 60 one-, two- and three-bedroom villas, seven restaurants and a lounge, two championship Jay Morrish-designed golf courses, eight tennis courts including three classic clay surfaces, five premier cushion courts and a full-service Golden Door Spa. For more information/reservation about The Boulders Resort & Golden Door Spa, contact 866-397-6520 or call 480-488-9009 or visit www.theBoulders.com.

About AAA Arizona

AAA Arizona, the Arizona affiliate of AAA, provides automotive, insurance and auto travel services to nearly 800,000 Arizona members. Annually, AAA’s Emergency Road Service

responds to more than 450,000 calls for help on the streets and highways of the state as well as providing insurance, travel, and financial services to AAA members and motorists. Since its founding in 1902, AA has been a leading advocate for the safety, security, and peace of mind of all travelers.

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* Editor’s Note: Photos of the six cacti are available upon request